your logo, your voice

What Is a Logo?

A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition.

Why do i need a logo?

With a logo you tells people the name of your small business and creates a visual symbol that represents your vision. It’s a big part of your brand identity (what people will see). A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty.

Types of logo

Wordmark — Word mark (or logo type) is a freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning.
Letterform — A unique design using one or more letterforms that act as a mnemonic device for a company name
Emblem — A mark in which the company name is inextricably connected to a pictorial element
Pictorial mark — An immediately recognizable literal image that has been simplified and stylized
Abstract mark — A symbol that conveys a big idea, and often embodies strategic ambiguit


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